XIIBusiness
The Gym Down the Street Is Losing Members to the One With Better Trainers
Member retention is the most analyzed and most ignored problem in the commercial fitness industry.
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Business
The business of coaching: pricing, marketing, and building a book that lasts.
XIIIBusiness
What Business Development Actually Means for a Fitness Professional
Most trainers hear "business development" and think marketing.
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Building a Personal Brand When You're Starting From Zero
You don't need a large following to build a credible brand.
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What Happens When You Certify Your Whole Training Staff
Most gym owners approach trainer education one person at a time.
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The Business Case for Bringing Manifest Into Your Market
The fitness education market is growing.
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Lead Generation for Trainers — What Actually Works
Most trainers spend time and energy on lead generation tactics that don't move the needle.
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Why Gyms With Educated Trainers Have Lower Member Cancellation Rates
Member cancellation is the most expensive problem in the commercial fitness business.
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Five Questions Every Serious Gym Owner Asks Before Choosing a Fitness Franchise
The decision to enter a franchise relationship is one of the most significant a gym owner or fitness entrepreneur can make.
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Your Best Marketing Investment Isn't on a Billboard. It's on Your Training Floor.
I've visited facilities with great equipment, strong branding, and solid marketing. But the trainers on the floor weren't equipped to deliver at the level the brand promised.
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