Pillar

Business

The business of coaching: pricing, marketing, and building a book that lasts.

Member retention is the most analyzed and most ignored problem in the commercial fitness industry.

Most trainers hear "business development" and think marketing.

You don't need a large following to build a credible brand.

Most gym owners approach trainer education one person at a time.

The fitness education market is growing.

Most trainers spend time and energy on lead generation tactics that don't move the needle.

Member cancellation is the most expensive problem in the commercial fitness business.

The decision to enter a franchise relationship is one of the most significant a gym owner or fitness entrepreneur can make.

For Trainers

Master your craft. Master your business.

For Clients

You deserve a real plan.